Crowd funding status (indiegogo)

I didn’t quite know what to expect from the crowd funding campaign when I launched it Monday. I knew I would get contributions from my existing users, but I didn’t know whether or not I would be able to spread the word about the indiegogo campaign. It was quite clear that my existing user base was not sufficient.

You see, I’m really bad at marketing — or maybe that’s not the right way to put it. It’s more like, I’m really bad at marketing something that is not perfect. I am my own worst critic. I see all the flaws, the bugs, the non-optimal workflows. I see all the missing features including those I have planned without anyone asking for it. My to-do list is a mile long.

This is why it has been great to see other people write about MailMate. They can do what I cannot do. Write about the good things without caring too much about the bad things. They can express the enthusiasm that I drown in notes about problematic corner cases.

Therefore, I would like to thank anyone who has ever written anything about MailMate in articles, blogs, comments, or Twitter posts. A special thank you to Macdrifter, Macstories, AppStorm, RunAroundTech, and aptgetupdate.de for writing about MailMate and the campaign. It made a huge difference. I would also like to thank those who have “sold” MailMate to friends, family, or colleagues.

This burst of gratitude was motivated by the more than $21,330 now contributed to the campaign by 295 backers. Most of the contributions have been $50 pledges, but maybe you noticed a substantial spike in the contributions yesterday:

$2000 pledge

The price of the perk was $2,000, but the actual contribution was $3,000 (the price of a perk can be increased by the backer). This contribution was made by long-term user of MailMate, Apparent, makers of Doxie. They deserve a special thank you.

I may be bad at marketing, but I’m very good at honesty. If you have any questions about the crowd funding campaign or the future of MailMate then you are welcome to ask in the comments.

4 comments.

  1. New article in french :

    http://www.macg.co//logiciels/2013/11/une-campagne-indiegogo-pour-financer-le-developpement-de-mailmate-2-78032

  2. @Regis: Thanks, I had not seen that. I did notice a German article though:

    http://www.heise.de/mac-and-i/meldung/MailMate-Entwickler-setzt-fuer-Version-2-0-auf-Nutzerfinanzierung-2047499.html

  3. Congrats Benny,

    As a new user, a reader of Macdrifter, I feel like I’m a part of something special. It’s kinda crazy, but when future update come down the pike, it’s going to feel different than with other apps. More like when your favorite artist puts out a new record. To be invested in growth and progress in advance is the way to go!

    All the best,

    Chip

  4. @Chip: Interesting point and you are probably not alone. Many of my long term users are following the campaign with great interest. I just hope people do not expect too much of 6 months of further development (hopefully more, but that’s what is guaranteed if reaching the goal).

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Crowd Funding Campaign

Reviews

Macworld wrote:
  • As email search abilities go, this seems less like bringing a gun to a knife fight, and more like thundering into that particular duel at the controls of a helicopter gunship.
  • Needless to say, the program never crashed, glitched, or gave me any sort of trouble during my tests. MailMate does not know weakness.
About.com wrote:
  • MailMate is a refreshingly efficient way to deal with mail in IMAP accounts, all with handy keyboard shortcuts, superior search and precise smart folders.
  • As a testament to its raw power, MailMate does not stop at From: or body text, of course; instead, you can have it match just names or first names, email addresses, domain names, parts of domain names, quoted text and what not.
Lifehacker wrote:
  • Search is amazing, providing you with a ridiculous amount of control.
  • Practically everything can be accessed using the keyboard.

User Quotes

Rob Schumann (MacUpdate) wrote:
  • I […] felt immediately at home with its much more capable filtering system that can be directed at any folder, not just the inbox, and the ability to construct complex any/all rules that can be nested multiple levels deep.
  • […] in general it just feels significantly faster than Mail.app
David Levy (email) wrote:
  • I've been stress testing MailMate with a variable and highly intermittent connection. […] My overall assessment is that MailMate has been markedly superior [to Apple Mail] in this use modality […]
Tom Borowski (blog) wrote:
  • […]this way of handling signatures is far superior to any other approach I’ve seen so far. Why hardly anyone implements it in this way is a mystery to me.
TheBrix2008 (MacUpdate) wrote:
  • […] on first run, MailMate spotted my Mail.app IMAP settings, prompted for import, then got to work without fuss.
  • it has a phenomenal array of filtering, statistics and views […] My favourite is “Correspondence”, which picks out all email from your current correspondent and lists it in a separate pane… instantly.
  • The author should be rewarded for having the courage to start from scratch.