Changing Priorities

This is an honest and personal description of my current situation and how it affects the future of MailMate. In short, it is very likely that I’ll soon have to change my priorities. MailMate is not abandoned, but development is very likely to slow down.

Personal background

When someone asks me what I do for a living then I usually tell the truth. It goes something like this: “I’m a software developer working on an email client for advanced users on Mac OS X, but I’m not really making enough money to say that I do it for a living.” If people are willing to listen then I try to explain why I do it despite the fact that it makes absolutely no financial sense. It boils down to this: It’s my dream job.

I love working on MailMate. I love the technical challenges involved. I love helping the users of MailMate to solve their problems. I love the freedom of being an independent software developer. I even love studying the latest RFCs published about the handling of emails. And of course, I love it when someone pays for a license key essentially telling me that he/she likes what I’ve done.

Unfortunately, that last part does not happen often enough. Current sales are about 1/4 of what I would need to say that I’m really doing this for a living — and then I would still earn less than I would with a regular job. The only reason I have been able to work on MailMate for so long is because I’ve had a very generous sponsor: My wife.

The time has come to pay back on that generosity. Starting February, 2014, my wife is going back to school (well, University) to get a masters degree in Health Science. For the following two and a half years I hope to be the sponsor of her dream.

The future of MailMate

How does this affect the future of MailMate? First of all, I’ll continue to work on MailMate and provide support for existing and future customers. Development will slow down depending on the kind of job I’ll hopefully find before February, 2014.

Now, I know that for many of my users, MailMate is worth much more than its price tag. Some users spend hours in their email client every day and being able to do that efficiently is extremely important. Therefore I’m taking this opportunity to do a bit of an experiment. I’m going to try to crowd fund development of MailMate in 2014. This is a bit of a long shot since it corresponds to the regular users of MailMate contributing an average of more than $100 (based on update check statistics). Nevertheless, it’s an interesting experiment and I’ll share the results. You can help by spreading the word. Just link to this page or the crowd funding page.

Update: The experimental crowd funding has ended and a real crowd funding campaign has been launched at Read about the results of the experimental crowd funding here.

Starting Monday, the price of a MailMate license key is going to be $50. This change is independent of the success of the crowd funding experiment. This may seem counter-intuitive, but this was the original price of MailMate. With regards to competition it makes little difference whether the price is $30 or $50 since the general app price “race to the bottom” has now reached $2 for an email client (if ignoring the free alternatives). I consider MailMate a niche product and the future price is going to reflect that, but I’ll make sure I provide a substantial academic discount. Also, starting today, any license key sold is also valid for any future version 2.0 of MailMate.

The future for me

Since it’s very likely I’ll be looking for a new primary job soon I’ll take this opportunity to note that I am welcoming any links/suggestions/contacts you might have. As described on the About page I live in Copenhagen, Denmark, and unfortunately I cannot relocate. My one line CV: I have a PhD in computer science and I know a lot about algorithms, optimization, and emails.


  1. Gosh, Benny, I so much wish you good luck and hope you fulfill all your goals and dreams. I love MailMate, and the costumer support you provide is, without any doubt, the very best. Good luck and best regards.

  2. Best of luck Benny, love the one line CV. MailMate is my favorite mail client I’ve used and your support has been awesome. Where can I find your (more than) one line CV to see if we can use your services beyond MailMate?

  3. I so hear you bro. I’m willing to pay even more money if my GPG wish list comes true :)

  4. I whish you and your wife good luck. I love MailMate and I can’t imagine going back to another mail client. I’m happy to hear you’ll keep working on it despite all those upcoming changes in your life.

  5. Thanks to all the commenters!

    @Nik: It’s one line because there is not much more to tell :-) I have an old LinkedIn profile, but I haven’t spent much time on it (yet):ær-nielsen/0/7a3/87a

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Crowd Funding Campaign


Macworld wrote:
  • As email search abilities go, this seems less like bringing a gun to a knife fight, and more like thundering into that particular duel at the controls of a helicopter gunship.
  • Needless to say, the program never crashed, glitched, or gave me any sort of trouble during my tests. MailMate does not know weakness. wrote:
  • MailMate is a refreshingly efficient way to deal with mail in IMAP accounts, all with handy keyboard shortcuts, superior search and precise smart folders.
  • As a testament to its raw power, MailMate does not stop at From: or body text, of course; instead, you can have it match just names or first names, email addresses, domain names, parts of domain names, quoted text and what not.
Lifehacker wrote:
  • Search is amazing, providing you with a ridiculous amount of control.
  • Practically everything can be accessed using the keyboard.

User Quotes

Rob Schumann (MacUpdate) wrote:
  • I […] felt immediately at home with its much more capable filtering system that can be directed at any folder, not just the inbox, and the ability to construct complex any/all rules that can be nested multiple levels deep.
  • […] in general it just feels significantly faster than
David Levy (email) wrote:
  • I've been stress testing MailMate with a variable and highly intermittent connection. […] My overall assessment is that MailMate has been markedly superior [to Apple Mail] in this use modality […]
Tom Borowski (blog) wrote:
  • […]this way of handling signatures is far superior to any other approach I’ve seen so far. Why hardly anyone implements it in this way is a mystery to me.
TheBrix2008 (MacUpdate) wrote:
  • […] on first run, MailMate spotted my IMAP settings, prompted for import, then got to work without fuss.
  • it has a phenomenal array of filtering, statistics and views […] My favourite is “Correspondence”, which picks out all email from your current correspondent and lists it in a separate pane… instantly.
  • The author should be rewarded for having the courage to start from scratch.